The term “webinar” is a clever blending of “web” and “seminar” and represents an online lecture, workshop, or presentation. The key feature of a webinar is the promise of real time interaction between the audience and the presenter. Webinars are radically accessible, offering potentially valuable content, generally free of charge, to geographically disparate individuals from the comfort of their own home. In this way, webinars are tools for immediate customer engagement and dynamic avenues for content marketing strategy.
Being a professional in this industry can sometimes bring an unwarranted negative image. The perception of finance and investment banking professionals often attracts blame for issues such as the financial crash in 2008.
In order to overcome this stigma, professionals in the finance and investment banking industry should look towards increasing their personal brand and changing people’s mind through positivity.
1. Technology has caused a major shift in influence. Today, one employee can have more influence, and also consumer trust than their entire organization.
2. People are tired of being sold. In business marketing, we have moved away from humanizing objects to influencing people with other people who they know, like, and trust. Individuals who want to build an influential personal brand can use the know-like-trust formula.
3. Everyone has a brand, but most people don’t manage it strategically, effectively, or consistently. Individuals who have a well-defined personal brand usually generate increased value for their company, whether they work for themselves or someone else.
4. Your personal brand is the most powerful tool you have to accomplish your goals. A branding strategy is essential to success in fundraising, growing a business, or changing careers.
5. Branding is no longer about companies trying to manage our perception. Today, it’s about people creating and sharing human experiences.
The future of branding is personal.
Entrepreneurship is a mindset. An entrepreneur is someone who embraces critical thinking, innovation, and change rather than waiting to adapt to changes as they occur. Entrepreneurs who operate within an organization are looking to add value; they are open to advice from mentors and managers and proactively seek innovative solutions. They take full control of their career paths. Strong business leaders understand that human capital is the most valuable asset they have, even though it often does not show on the balance sheet, and that the best employees are the ones who are proactive, not reactive. These are the people who make the clients and customers happy.
The word “branding” literally refers to burning insignia, initials, or a logo onto a product. The term has been used for cattle, pottery in ancient times, and now it indicates the indelible mark you personally make on the products and services you are marketing.
The idea of branding, as it more closely relates to industry, arose in the 1800’s when manufacturers, who had been personally selling goods within their own communities, began shipping products to sell elsewhere. The products had to fend for themselves without the manufacturer there to explain or promote it. 19th century manufacturers developed the ideas of publicity and advertising in their efforts to build name consciousness and product loyalty.