Social Media Branding for Government Representative

Stefanie is a newly appointed Director for the U.S. Government who reached out to me because she wanted to enhance her personal brand. She expressed her interest in getting updated, professional photos for her social media accounts and professional biography. With her audience being other government officials and experts in her field, we wanted to focus on conveying responsibility, determination, and enthusiasm.

The location for the photo-shoot served a dual purpose by providing a Federal ambiance to the portrait and a future talking point for Stefanie and her professional peers. We shot at the Library of Congress and outside near the Capitol. By mixing traditional pieces with brighter colors Stefanie was able to look professional without sacrificing personality.