Personal branding is sharing and marketing your individual package of knowledge, skills, and passions with the purpose of setting yourself apart from other job applicants, colleagues, competition, etc. However, there are many people that have insecurities about promoting themselves or their accomplishments to others. Although they want to be acknowledged for their efforts, they don’t feel comfortable publicly sharing their endeavors.
While speaking at a Women Opening Doors for Women (WODW) event: How to Build Your Personal Brand Like Beyoncé, I encountered a young professional who is facing a similar dilemma. She explained that she loves helping her colleagues, and wants to be known as someone who is great at assisting others. However, she doesn’t feel comfortable taking credit or asking for others to give her any credit for her work. It's nice to think that people will simply notice the awesome and significant things you are doing, however with the constant amount of personal and digital distractions that people receive on a daily basis this is often not the case. Therefore, we need to step outside of our comfort zone and share our personal brand without coming across as obnoxious, narcissist, and annoying. Here are 3 steps to help you feel more confident about promoting your personal brand:
1. Know your purpose
Is your purpose to teach people, share new ideas, or inspire people? Your purpose will influence how you should engage your personal brand with others. This allows you to speak to your personal brand’s purpose and not feel like you just speaking about yourself.
2. Know Thyself
Knowing exactly who you are will help you share your most authentic and honest self. Ask yourself the following: What are your core values and ethics? How do you view the world? Who do you want to become? Also focus on how you can leverage your personal SWOT (strengths, weaknesses, opportunities, and threats) to better yourself, help others, and make an impact.
3. Share your individual story
I’m sure that the young lady who shared her story at the event was not the only person in the room with this dilemma. Many others probably felt the same way but did not have the courage to say it in a public setting. The same came be said for many things that people experience, which is why we can appreciate it when someone steps out and shares their story. You can build a following in real life and online by allowing others the opportunity to hear and relate to your story.
To sum things up: this uncomfortable feeling of promoting yourself is not uncommon. In fact, I rarely encounter individuals who are enthused about sharing their personal story, i.e. past tribulations, accomplishments, and/or future goals. Most individuals would like for their work to speak for itself, but unfortunately we cannot always rely on such things to happen without any communication efforts. Personal branding, when used correctly, is an essential tool for sharing new ideas, promoting business, campaigning, fundraising, networking, and/or, on a much larger scale, changing the world.
Waller & Company offers entrepreneurs, executives, politicians, and public figures the tools they need create and promote a professional and consistent personal brand. Very few companies offer a full-complement of personal branding services necessary to guide you through all phases of your professional life-cycle. We work with clients in different stages of their personal brand: development, growth, and recovery. As a result, services are separated into three categories: online presence strategy, public relations, and crisis management. Our personalized services prove to be an invaluable resource and provide a unique competitive advantage to our clients.