Public Relations

How Technology Changed Branding

How Technology Changed Branding

The word “branding” literally refers to burning insignia, initials, or a logo onto a product. The term has been used for cattle, pottery in ancient times, and now it indicates the indelible mark you personally make on the products and services you are marketing. 

The idea of branding, as it more closely relates to industry, arose in the 1800’s when manufacturers, who had been personally selling goods within their own communities, began shipping products to sell elsewhere. The products had to fend for themselves without the manufacturer there to explain or promote it. 19th century manufacturers developed the ideas of publicity and advertising in their efforts to build name consciousness and product loyalty. 

Using Public Relations to Leverage Your Personal Brand

Using Public Relations to Leverage Your Personal Brand

Many entrepreneurs and executives tend to overlook how public perception, at every level, reflects on their personal brand.  Some of the main goals of public relations are to create, maintain, and protect a reputation; enhance its prestige; and present a favorable image. A well-designed public relations strategy can have a dramatic impact on your personal brand and its success.  Brand credibility is built on several fundamental principles and the more “likeable” your personal brand, the more loyal your clients, constituents, or employers will be. Here are a few tips on how to use public relations to leverage your personal brand.