Entrepreneurship is a mindset. An entrepreneur is someone who embraces critical thinking, innovation, and change rather than waiting to adapt to changes as they occur. Entrepreneurs who operate within an organization are looking to add value; they are open to advice from mentors and managers and proactively seek innovative solutions. They take full control of their career paths. Strong business leaders understand that human capital is the most valuable asset they have, even though it often does not show on the balance sheet, and that the best employees are the ones who are proactive, not reactive. These are the people who make the clients and customers happy.
The word “branding” literally refers to burning insignia, initials, or a logo onto a product. The term has been used for cattle, pottery in ancient times, and now it indicates the indelible mark you personally make on the products and services you are marketing.
The idea of branding, as it more closely relates to industry, arose in the 1800’s when manufacturers, who had been personally selling goods within their own communities, began shipping products to sell elsewhere. The products had to fend for themselves without the manufacturer there to explain or promote it. 19th century manufacturers developed the ideas of publicity and advertising in their efforts to build name consciousness and product loyalty.
It’s not hard to imagine the future possibilities for one who starts their first business venture when she was just a high school student. Dr. Talaya Waller, CEO/Founder of Waller & Company, first started her entrepreneurial journey as a violinist in a musical group she pioneered called Young Inspirations. She and a group of fellow students performed at weddings and various gigs within the community for extra money. While others were still depending on hand outs and allowances from their parents, Dr.Waller was creating a stream of income for herself as a teen.