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Why Personal Branding Is Crucial for Professionals in Finance and Investment Banking

Why Personal Branding Is Crucial for Professionals in Finance and Investment Banking

Being a professional in this industry can sometimes bring an unwarranted negative image. The perception of finance and investment banking professionals often attracts blame for issues such as the financial crash in 2008.

In order to overcome this stigma, professionals in the finance and investment banking industry should look towards increasing their personal brand and changing people’s mind through positivity.

5 THINGS YOU CAN LEARN FROM TALAYA WALLER’S TED TALK ON PERSONAL BRANDING

 

1. Technology has caused a major shift in influence. Today, one employee can have more influence, and also consumer trust than their entire organization.

2. People are tired of being sold. In business marketing, we have moved away from humanizing objects to influencing people with other people who they know, like, and trust. Individuals who want to build an influential personal brand can use the know-like-trust formula.

3. Everyone has a brand, but most people don’t manage it strategically, effectively, or consistently. Individuals who have a well-defined personal brand usually generate increased value for their company, whether they work for themselves or someone else.

4. Your personal brand is the most powerful tool you have to accomplish your goals. A branding strategy is essential to success in fundraising, growing a business, or changing careers.

5. Branding is no longer about companies trying to manage our perception. Today, it’s about people creating and sharing human experiences.

The future of branding is personal.

How Can Personal Branding Be Used Against Stereotype Threat?

How Can Personal Branding Be Used Against Stereotype Threat?

The term stereotype threat refers to situations in which individuals are, or feel themselves to be, at risk of confirming negative stereotypes about their social group. It’s a well-documented phenomenon, particularly in academic and corporate environments. Studies show that these situations result in increased heart rate and decreased concentrations. Ironically, the fear of confirming the negative stereotype leads individuals to perform badly, thereby fulfilling the stereotype due to fear of fulfilling the stereotype.