Crafting Brands & Building A Presence
It’s not hard to imagine the future possibilities for one who starts their first business venture when she was just a high school student. Dr. Talaya Waller, CEO/Founder of Waller & Company, first started her entrepreneurial journey as a violinist in a musical group she pioneered called Young Inspirations. She and a group of fellow students performed at weddings and various gigs within the community for extra money. While others were still depending on hand outs and allowances from their parents, Dr.Waller was creating a stream of income for herself as a teen.
“I didn’t always know that I wanted to be an entrepreneur but I always knew I wanted to be a business woman.” recalls Dr.Waller. After completing college, she started her journey of becoming a business woman by securing her first job. “I got my first job, held it for less than a year and hated it so much that I ended up quitting” which lead to her next business venture. A company called Pepper & Pearls, which was a traveling workout company that hosted parties for small groups of varying ages. Dr. Waller soon realized, it wasn’t a chase for money or even working out for that matter but a desire to impact the lives of others that fueled her.
The birth of Waller & Company, a personal branding company that Dr.Waller started a few years ago has allowed her to combine all of her passions. Coming from a military family, she was accustomed to change, travel and meeting new people which parlay directly into Waller & Company . “We are managing and changing the perception of people. Personal branding is planting a seed in the mind of your target audience by sharing and crafting your story. We often have to transcend stereotypes through story telling.” As both a minority and a woman, Dr.Waller understands all too well the need for personal branding and how it impacts opportunities.
Waller & Company has successfully been able to brand their clients as “Thought-leaders” in their fields by providing a range of services such as online presence strategy, public relations and crisis management through consulting, branding and speaking engagements. The importance of something as simple as a head shot and an online presence via a website or blog are essential and a small piece of the branding puzzle that Waller & Company help navigate for their clients. And when it comes to crisis management, the antidote is simple, “Create so much positive that any negative is a drop in a sea verses a drop in a glass.”
Currently, Dr. Waller is working on continuing to grow Waller & Company. Beyond that, she is looking to share some of the keys to personal branding while adding yet another title to her impressive resume as an author. There are no limits for Dr.Waller so stay tuned!