are you ready?
Now is an ideal time for the reinvention of modern leadership. In 2013, Wall Street Journal stated that personal branding is the second most important job skill. All entrepreneurs and executives bring their personal brand to their organization. Thus, strategic, consistent and effective personal brand management is becoming increasingly critical to the success of the leader and the companies that depend on them.
Executives who manage themselves as brands create the opportunity to promote themselves in a way that is aligned with their company’s image to internal and external audiences. Leaders who develop comprehensive and authentic personal brands are more forward-thinking and accessible to external customers and clients. Within their respective organizations, branded leaders demonstrate that they are maximizing their strengths to contribute to their company’s profits and goodwill.