developing thought-leaders and brand ambassadors
Now is an ideal time for the reinvention of modern leadership. Think that your customer trusts your CEO more than your employees? Think again.
More people are relying on information from their peers and industry experts. As the use of social media expands, the way in which a company’s reputation is managed, has rapidly changed. With trust in social media growing every year, it is vital to ensure that the right content is shared.
In 2013, Wall Street Journal stated that personal branding is the second most important job skill. All entrepreneurs and executives bring their personal brand to their organization. Thus, strategic, consistent and effective personal brand management is becoming increasingly critical to the success of the leader and the companies that depend on them.
We offer trainings for corporations and organizations listed below.
Personal & Business Brand Alignment
The core of a company's brand is their people. Our framework is designed to help companies implement a strategy that leverages the influence of their thought-leaders. As a result, the thought-leaders become brand ambassadors for internal and external stakeholders.
We help thought-leaders increase their visibility by developing an authentic social media strategy. A social media plan can help them share their expertise, minimize risk and control the conversation. We also provide social media training to ensure executives understand the importance of being online and know how to effectively use social tools to their advantage.