Personal Branding Master Class Chicago
10:00 am10:00

Personal Branding Master Class Chicago

  • 720 Franklin Chicago, IL

The Waller Institute of Executive Branding is an intensive, hands-on training retreat for entrepreneurs and executives who want to learn how to build, promote, and manage their personal brand.  This workshop provides an interactive learning environment where each participant will develop a personal branding strategy while engaging with like-minded leaders. Led by Dr. Waller, this program explores how to strategically build social capital; engineer visibility and recognition; and expand economic and professional opportunity.

How to Build Your Brand in Real Estate | Orlando, FL
7:30 pm19:30

How to Build Your Brand in Real Estate | Orlando, FL

  • Mercedes-Benz South Orlando

The rise of the internet has effectively leveled the business playing field and in no industry is this truer than in real estate. The omnipresent online universe including the prevalence of smartphones and social media sites means that you can, theoretically, connect with anyone anywhere. And in order to be competitive in an industry founded on personal reputation, trust, and word-of-mouth, that is exactly what you have to do!

Real estate has never been more competitive than it is now. If you want to find new clients, close deals, and expand your business, you’re going to need a strong personal brand to help you stand out from the competition. Please join us for an interactive workshop and networking event aimed to help you reach more homebuyers and sell more homes by building your personal brand and promoting your expertise online. 

During this networking event you will learn how to:

Define your personal brand and image

Capture your target audience

Positioning yourself for success 

Event fee includes Light fare and refreshments.

Register now

Personal Branding Master Class in NYC
12:00 pm12:00

Personal Branding Master Class in NYC

  • 37-02 Astoria Boulevard South NY, 11103 United States

Everyone has a personal brand, but most people are not aware of this and do not manage it strategically, consistently, and effectively. Research shows that branded individuals generate increased worth or value for themselves, maximize their employability and increase their lifetime earnings. Whether you are looking to change careers, get a promotion, or become an entrepreneur, a personal branding strategy is essential to ensure your success.
The Waller Institute of Executive Branding is an intensive, hands-on training retreat for entrepreneurs and executives who want to learn how to build, promote, and manage their personal brand.  This workshop provides an interactive learning environment where each participant will develop a personal branding strategy while engaging with like-minded leaders. Led by Dr. Waller, this program explores how to strategically build social capital; engineer visibility and recognition; and expand economic and professional opportunity. 


During this course you will learn how to:
* Craft a personal brand strategy that communicates your unique value
* Identify your target audience
* Develop a positioning strategy and stand out from competition
* Grow your social media and use it to create opportunity
* Launch a personal website and manage your online platform


We use case studies, demonstrations, discussions, and personalized activities to cover:
Personal Brand Strategy
•    Identifying your personal brand
•    Identifying your target audience
•    Positioning strategy
Online Presence Strategy
•    Developing a social media strategy
•    Developing a personal website


Dr. Talaya Waller is a personal branding expert, published researcher, and international speaker who works with executives, entrepreneurs, and public figures from a variety of industries in the U.S. and abroad. Dr. Waller merges past career experiences in communications, entrepreneurship, and government relations with years of extensive business research to build credible online narratives that advance clients' careers and increase awareness for their personal brand. In 2015, LinkedIn listed Dr. Waller as one of its top 25 Personal Branding Consultants. She is seen in publications such as Fast Company, The Huffington Post, USA Today Travel, and Slate. 
As a Doctor of Business Administration, she is presently conducting independent research on business marketing and personal branding. In 2011, she completed an Executive Education at Harvard Kennedy School of Government. She has also earned a Master's in Business Administration and a Bachelor's degree in Business Management with a concentration in Entrepreneurship.

Our curriculum is designed for experienced professionals who are climbing the corporate ladder, changing careers, or starting a business venture. We are looking for a broad range of leaders representing organizations in the public, private, and nonprofit sectors in the U.S. and around the world. The diversity of professional knowledge and experience among the participants is crucial in a workshop setting. Therefore, the selected class of participants will represent a broad spectrum of professional perspectives and expertise.
Participants should come with their laptops and be prepared to identify, share, and examine their own firmly held ideas about personal branding. 

Join us if you are one of the following:

  • Starting a business or are a solo-entrepreneur
  • Corporate executive or management-level professional
  • Executive or management-level professional from a nonprofit or community-building organizations
  • Social entrepreneur seeking funding or growth opportunities
  • Officer or executive from federal, state, or local government

Early registration is strongly encouraged. Qualified applicants are admitted on a rolling, space-available basis until the program fills to capacity. Because of the interactive nature of this program, the number of participants is limited. 


Women Empower Expo Panel
10:00 am10:00

Women Empower Expo Panel


The Women Empower Expo is a one-day event for women to connect and collaborate with people in their community to drive change in their own lives and in the world.

The PERSONAL BRANDING panel will feature experts in diverse industries who have grown their business and following by honing in on their personal brand. During this seminar you'll learn tools and strategies on how to stand out online, how to use your story to further your mission, how to grow your business by being authentic, and strategic ways to grow your following on social media. 


Bring your friends along and enjoy a day dedicated to your growth, happiness, and success. You don’t want to miss out on this transformative one-day event.

2017 Women Owned and Managed Enterprise Network (W.O.M.E.N.) Conference
9:00 am09:00

2017 Women Owned and Managed Enterprise Network (W.O.M.E.N.) Conference

  • Morgan State University

Leveraging Your Personal Brand into a Profit Online

Research shows us that branded individuals generate increased worth or value for themselves, maximize their employability and increase their lifetime earning potential. During this 30 minute course participants will learn how to identify their personal brand and use it to make money through online platforms. 


Intersectionality: Power & Oppression
6:30 pm18:30

Intersectionality: Power & Oppression

  • WeWork

Intersectionality holds that the classical conceptualizations of oppression within society do not act independently of each other. Instead, these forms of oppression interrelate, creating a system of oppression that reflects the "intersection" of multiple forms of discrimination. Oppression such as sexism, classism, racism, colorism, homophobia, transphobia, xenophobia and belief-based bigotry.

Join the Thursday Network as Dr. Waller and other experts examine both power and oppression, how we identify our power and oppression and use it to rewrite societal perception. Join us to discuss intersectionality and how can we better support and empower each other and other marginalized groups within this system.


6:00 pm18:00

Resume Review for Georgia State University DC Alumni

  • 1050 17th Street Northwest Washington, DC, 20036 United States

Waller & Company is sponsoring a resume review event for the Georgia State University (GSU) DC Alumni Network. Dr. Waller graduated from GSU in 2006, earning a Bachelors in Business Administration with a concentration in Entrepreneurship. 

This event is free and open to all GSU alumni in the Washington, DC area.

5:00 pm17:00

A Galentine's Drive

  • District Distilling Co

DC Seven Sisters Clubs (Barnard, Bryn Mawr, Mount Holyoke, Vassar, and Wellesley), have partnered with a local organization, Support the Girls, to host A Galentine’s Drive, a charity drive taking place Wednesday, February 15 (5 - 8 PM), at District Distilling Co.

They will be collecting donations of bras and feminine hygiene products for homeless women and girls in our community.  Many homeless women and girls are often victims of domestic violence, fleeing horrific situations with little more than the clothes on their backs. They certainly don’t have time to pack extra bras and hygiene products, yet these items aren't always available at shelters as they are rarely donated (despite the high demand).  Items collected from their drive will be donated to New Endeavors by Women.

Waller & Company is one of the several local and notable businesses supporting their event.  For those attendees who provide a contribution to the drive (material or monetary), they will receive a raffle ticket for a chance to win a free personal branding assessment.  

6:00 pm18:00

BRAND YOU: Greater Washington Urban League Thursday Network

  • Teach for America

A collaboration between Thursday Network’s Professional and Personal Development (PPD), Membership, and Civic Engagement committees, this vigorous General Body Meeting will feature workplace experts, live demos, tips from stylist, and career success conversations focused on YOUR BRAND for 2017!

Build Your Brand Workshop- Singapore
3:30 pm15:30

Build Your Brand Workshop- Singapore

  • collective works

Collective Works is excited to collaborate with Dr. Talaya Waller (CEO, Waller & Company) to host two business workshops. Dr Waller will be traveling through Singapore this November so this is a rare opportunity for you to learn from one of the branding industry's leaders.

Each workshop is limited to only 20 participants. Seats to each workshop go for $49. Sign up for both at $84!


In today’s global economy and complex business environment, the role of an entrepreneur has evolved to become more transparent, social, connected, and accessible than ever before. Now, entrepreneurs of all industries are affected by how their personal brand is perceived online. As a result, personal branding can influence what decisions are made and who gets to make them. Thus, strategic, consistent and effective personal brand management is becoming increasingly critical to the success of an entrepreneur.

Dr. Talaya Waller will lead a two part, hands-on training opportunity for entrepreneurs who want to learn how to build, promote, and manage their personal brand. 

PART 1: BUILDING YOUR BRAND (3:30pm - 4:30pm)

An introduction to personal branding and strategies to help you build your personal brand online. During this workshop, participants will also craft their personal brand statement.

During this interactive and hands-on session you will learn what it takes to:

  •  Build a powerful brand for your business and personal brand
  •  Create a compelling voice for your business that attracts the right audience and reflects your brand
  •  Grow your business and build an audience through brand awareness campaigns
  •  Be true and consistent to your brand


While branding is the process of trying to influence the perception of various audiences, positioning is the process of packaging yourself for a specific target market and determining how you want to define yourself relative to the competition in a specific market. In this workshop participants will learn how to research their competition, and develop a positioning strategy for their personal brand.

In this workshop, you will learn how to:

  •  Conduct an assessment for your market needs
  •  Identify your biggest competition
  •  Determine what you can offer that none of your competitors can match


6:00 pm18:00

How to Cultivate an Executive Style That Advances Your Career

At Waller & Company, we have discovered a great need for image consulting to help millennial women balance the need to dress conservatively in the workplace while remaining true to their personal style. With the help of our sponsor, Ann Taylor, we invite you to a fashion pop-up with a professional purpose. Come and learn from D.C.'s top executive/celebrity image consultants and stylists as they show us how to create an executive style that reflects your personal brand. The event also features the District's most followed style bloggers. Ann Taylor is providing attendees with store discounts and the chance to win door prizes. The evening also includes music by DJ DWill, sparkling drinks and light hors d'oeuvres.


Robin Fisher | CEO and Chief Stylist | POLISHED Image and Style

Fashion industry veteran and expert Robin Fisher is one of the leading image consultants in the Washington DC Metro. In 2008 Robin left the corporate fashion world and put her passion behind a new labor of love: Polished, a full-service personal styling, and corporate image consulting agency. Robin's experience in the fashion industry spans over twenty years and has included positions ranging from Executive Department Store Buyer, Magazine Creative Director, International Production Manager, and Fashion Product Planning Manager. A certified image consultant who received intensive training in London, Robin's personal clients include executives, diplomats, judges, attorneys, doctors, authors, news anchors and more.  Robin has also been featured on CNN, FOX, NBC, The Epoch Times, Roll Call, Washingtonian, Capital Files Magazine, Modern Luxury, and more.

Michele Lopez | Executive Image Expert, Celebrity Stylist | Michele Lopez LLC

As an educator, prominent celebrity stylist and fashion mogul, Michele Lopez has become a staple in the fashion world. Michele has been noted as one of the most influential stylists for over a decade. Her unique sense of style is artistic and versatile, combining sophistication and elegance with a modern, edgy twist.
Michele has styled for the Exclusive Fifth Avenue Club, styling some of the most prominent women in politics and business, celebrities and socialites. Michele also styles for numerous publications, television shows, and has been a guest co-host on Radio One and CBS Radio, educating listeners on the latest fashion trends and giving styling advice. Michele’s exceptional style and expertise have graced the pages of Ebony, Essence, and Black Enterprise Magazines, as well as daytime talk shows and highly ranked media outlets such as Dr. Oz, Morning Joe, TV ONE, CBS, and MSNBC. Michele’s keen eye is currently relied upon by Iyanla Vanzant for Oprah Winfrey Network’s hit shows Iyanla: Fix My Life, Life Class with Oprah, and other media opportunities.

11:00 am11:00

Executive Headshots at the Black Alumni Networking Expo

  • Hyatt Regency Crystal City

Waller & Company will be offering executive headshots at the Black Alumni Networking Expo. New headshots are a great start to updating your online presence. Executive headshots can be used on social media, websites, resumes, and biographies. Entry into the expo is free and the speed photoshoot starts at $35+. 

9:00 am09:00

ConnectHER Women's Leadership Brunch

  • Hilton Richmond Downtown

ConnectHER  is a one of kind experience for dynamic women who are visionary and progressive. The goal of this event is to provide ambitious women with the tools and resources they need to be successful in pursuit of their careers, entrepreneurial aspirations, or both. Dr. Waller will open the event with a keynote on "Building Your Brand".

Connect with entrepreneurs, bloggers, and brands, all of whom are shaping today’s leadership landscape.

Includes: Brunch buffet, one drink ticket, professional headshot and an event with some of the top movers and shakers in the region. Door prizes from our event partners will be drawn throughout the event.

Don’t delay, register today. 

8:00 pm20:00

Goal Digging: Dream it, Work hard, Grind 'til you own it

  • National Education Association

Okay, ladies, now let’s get your goals in formation! 

You have the ambition, you have the drive, but do you have the game plan? The path to success consists of thousands of decisions. How do you make the right ones for you? In a city full of opportunity and competition, how do you carve out your niche? Do any of us even know what we’re doing? 

If you’ve asked yourself any of these questions, come meet with interesting and successful woman entrepreneurs and learn how they made their dreams a reality. We will discuss goal formation, intentional decision-making, and much more! Attendees will leave the discussion with a clarified vision for their future and actionable steps for making it happen. Remember -- you are the CEO of your own life!

Steps to prepare:
1. Bring your own vision (BYOV).
2. Channel your inner Beyoncé, Sheryl Sandberg, Oprah, Arianna Huffington, Michelle Obama, or any other leading boss lady! 
3. Get ready to slay.

10:00 am10:00

5 Steps to a Powerful Personal Brand - 4 Hours Masterclass

  • O2 Think Big Hub

Are you looking for a job? Thinking about being an entrepreneur? Or you want to start a freelance business? Are you a high-achiever who is looking for ways to differentiate yourself from your competition? Do you hold strong values of integrity, hard work, respect and authenticity?

No matter who you are, a strong personal brand online can help you be more visible, get a great job, have more influence, and advance your business and career. Register to this intense 4 hours workshop and learn how to manage your online reputation. 

6:30 pm18:30

WIN Forging Your Path to Grad School Panel

  • Women's Information Network

Join the Women in Law, Women in Entrepreneurship, Government, and Lobbying and Advocacy Networks for Show Me the Way, a panel on forging your path to grad school in law, government, lobbying, and entrepreneurship. Our panelists, five professional women with advanced degrees in Public Administration, Business, Human Sciences, and Law, will share how they chose their particular program, as well as give tips and tricks for navigating various degree programs and planning your career.

11:00 am11:00

Build Your Brand Power Brunch

  • Rise New York

Branding is one of the most important aspects of any business, large or small, retail or B2B.
An effective brand strategy gives you a major edge in increasingly competitive markets. But
what exactly does "branding" mean? How does it affect a small business like yours?