Collective Works is excited to collaborate with Dr. Talaya Waller (CEO, Waller & Company) to host two business workshops. Dr Waller will be traveling through Singapore this November so this is a rare opportunity for you to learn from one of the branding industry's leaders.
Each workshop is limited to only 20 participants. Seats to each workshop go for $49. Sign up for both at $84!
In today’s global economy and complex business environment, the role of an entrepreneur has evolved to become more transparent, social, connected, and accessible than ever before. Now, entrepreneurs of all industries are affected by how their personal brand is perceived online. As a result, personal branding can influence what decisions are made and who gets to make them. Thus, strategic, consistent and effective personal brand management is becoming increasingly critical to the success of an entrepreneur.
Dr. Talaya Waller will lead a two part, hands-on training opportunity for entrepreneurs who want to learn how to build, promote, and manage their personal brand.
PART 1: BUILDING YOUR BRAND (3:30pm - 4:30pm)
An introduction to personal branding and strategies to help you build your personal brand online. During this workshop, participants will also craft their personal brand statement.
During this interactive and hands-on session you will learn what it takes to:
- Build a powerful brand for your business and personal brand
- Create a compelling voice for your business that attracts the right audience and reflects your brand
- Grow your business and build an audience through brand awareness campaigns
- Be true and consistent to your brand
PART 2: POSITIONING YOURSELF FOR SUCCESS (5:00pm - 6:00pm)
While branding is the process of trying to inﬂuence the perception of various audiences, positioning is the process of packaging yourself for a speciﬁc target market and determining how you want to define yourself relative to the competition in a specific market. In this workshop participants will learn how to research their competition, and develop a positioning strategy for their personal brand.
In this workshop, you will learn how to:
- Conduct an assessment for your market needs
- Identify your biggest competition
- Determine what you can offer that none of your competitors can match