Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your
product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.
During this interactive and hands-on session you will learn what it takes to:
- Build a powerful brand for your business and personal brand
- Identify your audience and the qualities you want your audience to associate with your business
- Create a compelling voice for your business that attracts the right audience and reflects your brand
- Grow your business and build an audience through brand awareness campaigns
- Be true and consistent to your brand
Brendan is a co-founder/principal at Inward Point and a former diplomat. He's helped
government leaders in Africa and Asia better serve their citizens and now helps business and non-profits enhance their brand story and audience connectivity. His clients include Media Monks, Comcast, Deloitte, Rocket Fuel, ASU, Kellogg Business School, and Riverkeeper. He spent over 10 years in the hospitality industry before earning his law degree and joining the U.S. State Department to advise senior officials on human security globally. Among his accomplishments, he created a multi-million dollar public-private partnership with Fortune 500 companies and helped launch a presidential initiative with 40+ heads of state at the United Nations.
Karl is the founder and creative director at The Forest Studio, a creative design agency based in London and New York. He has over 17 years of experience in all aspects of graphic design and has worked with a broad spectrum of clients ranging from start-ups to large organizations in the sporting - designing branding materials for the NBA Finals and NFL International Series - and entertainment industries. Karl specializes in everything from identity and branding to website design and user interface and experience design.
Dr. Talaya Waller
Talaya is the founder and CEO of Waller and Company. She is a personal branding consultant whose past experiences in communications, entrepreneurship, and government relations has provided her with an in-depth understanding of online presence strategy, public relations, and crisis management. After years of extensive business research, Talaya has developed a competitive methodology for building credible online narratives that advance her clients' careers. Clients include government representatives, public figures, executives, entrepreneurs, and nonprofit organizations. In 2015, LinkedIn listed Talaya as one of its top 25 Personal Branding Consultants.
The Build Your Brand Power Brunch is organized with support from Rise New York, a physical and digital community that provides start-ups and businesses with the connections and resources to create groundbreaking businesses.
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