Everyone has a personal brand, but most people are not aware of this and do not manage it strategically, consistently, and effectively. Research shows that branded individuals generate increased worth or value for themselves, maximize their employability and increase their lifetime earnings. Whether you are looking to change careers, get a promotion, or become an entrepreneur, a personal branding strategy is essential to ensure your success.
The Waller Institute of Executive Branding is an intensive, hands-on training retreat for entrepreneurs and executives who want to learn how to build, promote, and manage their personal brand. This workshop provides an interactive learning environment where each participant will develop a personal branding strategy while engaging with like-minded leaders. Led by Dr. Waller, this program explores how to strategically build social capital; engineer visibility and recognition; and expand economic and professional opportunity.
During this course you will learn how to:
* Craft a personal brand strategy that communicates your unique value
* Identify your target audience
* Develop a positioning strategy and stand out from competition
* Grow your social media and use it to create opportunity
* Launch a personal website and manage your online platform
*BRUNCH WILL BE PROVIDED*
We use case studies, demonstrations, discussions, and personalized activities to cover:
Personal Brand Strategy
• Identifying your personal brand
• Identifying your target audience
• Positioning strategy
Online Presence Strategy
• Developing a social media strategy
• Developing a personal website
Dr. Talaya Waller is a personal branding expert, published researcher, and international speaker who works with executives, entrepreneurs, and public figures from a variety of industries in the U.S. and abroad. Dr. Waller merges past career experiences in communications, entrepreneurship, and government relations with years of extensive business research to build credible online narratives that advance clients' careers and increase awareness for their personal brand. In 2015, LinkedIn listed Dr. Waller as one of its top 25 Personal Branding Consultants. She is seen in publications such as Fast Company, The Huffington Post, USA Today Travel, and Slate.
As a Doctor of Business Administration, she is presently conducting independent research on business marketing and personal branding. In 2011, she completed an Executive Education at Harvard Kennedy School of Government. She has also earned a Master's in Business Administration and a Bachelor's degree in Business Management with a concentration in Entrepreneurship.
WHO SHOULD REGISTER
Our curriculum is designed for experienced professionals who are climbing the corporate ladder, changing careers, or starting a business venture. We are looking for a broad range of leaders representing organizations in the public, private, and nonprofit sectors in the U.S. and around the world. The diversity of professional knowledge and experience among the participants is crucial in a workshop setting. Therefore, the selected class of participants will represent a broad spectrum of professional perspectives and expertise.
Participants should come with their laptops and be prepared to identify, share, and examine their own firmly held ideas about personal branding.
Join us if you are one of the following:
- Starting a business or are a solo-entrepreneur
- Corporate executive or management-level professional
- Executive or management-level professional from a nonprofit or community-building organizations
- Social entrepreneur seeking funding or growth opportunities
- Officer or executive from federal, state, or local government
Early registration is strongly encouraged. Qualified applicants are admitted on a rolling, space-available basis until the program fills to capacity. Because of the interactive nature of this program, the number of participants is limited.