Dr. Waller will be presenting two guest lectures about developing your personal brand to the students of Akademii Leona Koźmińskiego (Kozminski University). The first lecture will be limited to marketing students and the second lecture is open to the entire university.
Waller & Company is sponsoring a resume review event for the Georgia State University (GSU) DC Alumni Network. Dr. Waller graduated from GSU in 2006, earning a Bachelors in Business Administration with a concentration in Entrepreneurship.
This event is free and open to all GSU alumni in the Washington, DC area.
Collective Works is excited to collaborate with Dr. Talaya Waller (CEO, Waller & Company) to host two business workshops. Dr Waller will be traveling through Singapore this November so this is a rare opportunity for you to learn from one of the branding industry's leaders.
Each workshop is limited to only 20 participants. Seats to each workshop go for $49. Sign up for both at $84!
In today’s global economy and complex business environment, the role of an entrepreneur has evolved to become more transparent, social, connected, and accessible than ever before. Now, entrepreneurs of all industries are affected by how their personal brand is perceived online. As a result, personal branding can influence what decisions are made and who gets to make them. Thus, strategic, consistent and effective personal brand management is becoming increasingly critical to the success of an entrepreneur.
Dr. Talaya Waller will lead a two part, hands-on training opportunity for entrepreneurs who want to learn how to build, promote, and manage their personal brand.
PART 1: BUILDING YOUR BRAND (3:30pm - 4:30pm)
An introduction to personal branding and strategies to help you build your personal brand online. During this workshop, participants will also craft their personal brand statement.
During this interactive and hands-on session you will learn what it takes to:
- Build a powerful brand for your business and personal brand
- Create a compelling voice for your business that attracts the right audience and reflects your brand
- Grow your business and build an audience through brand awareness campaigns
- Be true and consistent to your brand
PART 2: POSITIONING YOURSELF FOR SUCCESS (5:00pm - 6:00pm)
While branding is the process of trying to inﬂuence the perception of various audiences, positioning is the process of packaging yourself for a speciﬁc target market and determining how you want to define yourself relative to the competition in a specific market. In this workshop participants will learn how to research their competition, and develop a positioning strategy for their personal brand.
In this workshop, you will learn how to:
- Conduct an assessment for your market needs
- Identify your biggest competition
- Determine what you can offer that none of your competitors can match
At Waller & Company, we have discovered a great need for image consulting to help millennial women balance the need to dress conservatively in the workplace while remaining true to their personal style. With the help of our sponsor, Ann Taylor, we invite you to a fashion pop-up with a professional purpose. Come and learn from D.C.'s top executive/celebrity image consultants and stylists as they show us how to create an executive style that reflects your personal brand. The event also features the District's most followed style bloggers. Ann Taylor is providing attendees with store discounts and the chance to win door prizes. The evening also includes music by DJ DWill, sparkling drinks and light hors d'oeuvres.
EXPERT GUESTS / PANELIST
Robin Fisher | CEO and Chief Stylist | POLISHED Image and Style
Fashion industry veteran and expert Robin Fisher is one of the leading image consultants in the Washington DC Metro. In 2008 Robin left the corporate fashion world and put her passion behind a new labor of love: Polished, a full-service personal styling, and corporate image consulting agency. Robin's experience in the fashion industry spans over twenty years and has included positions ranging from Executive Department Store Buyer, Magazine Creative Director, International Production Manager, and Fashion Product Planning Manager. A certified image consultant who received intensive training in London, Robin's personal clients include executives, diplomats, judges, attorneys, doctors, authors, news anchors and more. Robin has also been featured on CNN, FOX, NBC, The Epoch Times, Roll Call, Washingtonian, Capital Files Magazine, Modern Luxury, and more.
Michele Lopez | Executive Image Expert, Celebrity Stylist | Michele Lopez LLC
As an educator, prominent celebrity stylist and fashion mogul, Michele Lopez has become a staple in the fashion world. Michele has been noted as one of the most influential stylists for over a decade. Her unique sense of style is artistic and versatile, combining sophistication and elegance with a modern, edgy twist.
Michele has styled for the Exclusive Fifth Avenue Club, styling some of the most prominent women in politics and business, celebrities and socialites. Michele also styles for numerous publications, television shows, and has been a guest co-host on Radio One and CBS Radio, educating listeners on the latest fashion trends and giving styling advice. Michele’s exceptional style and expertise have graced the pages of Ebony, Essence, and Black Enterprise Magazines, as well as daytime talk shows and highly ranked media outlets such as Dr. Oz, Morning Joe, TV ONE, CBS, and MSNBC. Michele’s keen eye is currently relied upon by Iyanla Vanzant for Oprah Winfrey Network’s hit shows Iyanla: Fix My Life, Life Class with Oprah, and other media opportunities.
Waller & Company will be offering executive headshots at the Black Alumni Networking Expo. New headshots are a great start to updating your online presence. Executive headshots can be used on social media, websites, resumes, and biographies. Entry into the expo is free and the speed photoshoot starts at $35+.
ConnectHER is a one of kind experience for dynamic women who are visionary and progressive. The goal of this event is to provide ambitious women with the tools and resources they need to be successful in pursuit of their careers, entrepreneurial aspirations, or both. Dr. Waller will open the event with a keynote on "Building Your Brand".
Connect with entrepreneurs, bloggers, and brands, all of whom are shaping today’s leadership landscape.
Includes: Brunch buffet, one drink ticket, professional headshot and an event with some of the top movers and shakers in the region. Door prizes from our event partners will be drawn throughout the event.
Don’t delay, register today.
Okay, ladies, now let’s get your goals in formation!
You have the ambition, you have the drive, but do you have the game plan? The path to success consists of thousands of decisions. How do you make the right ones for you? In a city full of opportunity and competition, how do you carve out your niche? Do any of us even know what we’re doing?
If you’ve asked yourself any of these questions, come meet with interesting and successful woman entrepreneurs and learn how they made their dreams a reality. We will discuss goal formation, intentional decision-making, and much more! Attendees will leave the discussion with a clarified vision for their future and actionable steps for making it happen. Remember -- you are the CEO of your own life!
Steps to prepare:
1. Bring your own vision (BYOV).
2. Channel your inner Beyoncé, Sheryl Sandberg, Oprah, Arianna Huffington, Michelle Obama, or any other leading boss lady!
3. Get ready to slay.
Are you looking for a job? Thinking about being an entrepreneur? Or you want to start a freelance business? Are you a high-achiever who is looking for ways to differentiate yourself from your competition? Do you hold strong values of integrity, hard work, respect and authenticity?
No matter who you are, a strong personal brand online can help you be more visible, get a great job, have more influence, and advance your business and career. Register to this intense 4 hours workshop and learn how to manage your online reputation.
Branding is one of the most important aspects of any business, large or small, retail or B2B.
An effective brand strategy gives you a major edge in increasingly competitive markets. But
what exactly does "branding" mean? How does it affect a small business like yours?
Waller & Company is proud to be a sponsor of the Young Women of Achievement (YWA) Awards. The YWA Awards is the Women's Information Network's (WIN) annual celebration of highly talented up-and-coming young women leaders making a difference in the community.
Dr. Talaya Waller will lead an interactive discussion on building a recognizable personal brand by identifying your differentiators and your validators. Learn the strategies of building your personal brand and much more!