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Success in the City - A Personal Branding Mixer
Jun
29
6:00 PM18:00

Success in the City - A Personal Branding Mixer

Join us for an evening of networking and professional development with your fellow young alumni.  This event will combine casual mingling with interactive classroom-style learning as Dr. Talaya Waller shares her expertise. 

During this event you will learn how to:

  • Craft a personal brand statement that communicates your unique value.
  • Develop a positioning strategy and stand out from the competition. 

This event is FREE and all attendees will receive two drink tickets and passed hors d'oeuvres. 

Dr. Talaya Waller Georgia State University
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Nov
7
3:30 PM15:30

Build Your Brand Workshop- Singapore

Collective Works is excited to collaborate with Dr. Talaya Waller (CEO, Waller & Company) to host two business workshops. Dr Waller will be traveling through Singapore this November so this is a rare opportunity for you to learn from one of the branding industry's leaders.

Each workshop is limited to only 20 participants. Seats to each workshop go for $49. Sign up for both at $84!

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In today’s global economy and complex business environment, the role of an entrepreneur has evolved to become more transparent, social, connected, and accessible than ever before. Now, entrepreneurs of all industries are affected by how their personal brand is perceived online. As a result, personal branding can influence what decisions are made and who gets to make them. Thus, strategic, consistent and effective personal brand management is becoming increasingly critical to the success of an entrepreneur.

Dr. Talaya Waller will lead a two part, hands-on training opportunity for entrepreneurs who want to learn how to build, promote, and manage their personal brand. 

PART 1: BUILDING YOUR BRAND (3:30pm - 4:30pm)

An introduction to personal branding and strategies to help you build your personal brand online. During this workshop, participants will also craft their personal brand statement.

During this interactive and hands-on session you will learn what it takes to:

  •  Build a powerful brand for your business and personal brand
  •  Create a compelling voice for your business that attracts the right audience and reflects your brand
  •  Grow your business and build an audience through brand awareness campaigns
  •  Be true and consistent to your brand


PART 2: POSITIONING YOURSELF FOR SUCCESS (5:00pm - 6:00pm)

While branding is the process of trying to influence the perception of various audiences, positioning is the process of packaging yourself for a specific target market and determining how you want to define yourself relative to the competition in a specific market. In this workshop participants will learn how to research their competition, and develop a positioning strategy for their personal brand.

In this workshop, you will learn how to:

  •  Conduct an assessment for your market needs
  •  Identify your biggest competition
  •  Determine what you can offer that none of your competitors can match

 

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Sep
7
6:00 PM18:00

How to Cultivate an Executive Style That Advances Your Career

At Waller & Company, we have discovered a great need for image consulting to help millennial women balance the need to dress conservatively in the workplace while remaining true to their personal style. With the help of our sponsor, Ann Taylor, we invite you to a fashion pop-up with a professional purpose. Come and learn from D.C.'s top executive/celebrity image consultants and stylists as they show us how to create an executive style that reflects your personal brand. The event also features the District's most followed style bloggers. Ann Taylor is providing attendees with store discounts and the chance to win door prizes. The evening also includes music by DJ DWill, sparkling drinks and light hors d'oeuvres.

EXPERT GUESTS / PANELIST

Robin Fisher | CEO and Chief Stylist | POLISHED Image and Style

Fashion industry veteran and expert Robin Fisher is one of the leading image consultants in the Washington DC Metro. In 2008 Robin left the corporate fashion world and put her passion behind a new labor of love: Polished, a full-service personal styling, and corporate image consulting agency. Robin's experience in the fashion industry spans over twenty years and has included positions ranging from Executive Department Store Buyer, Magazine Creative Director, International Production Manager, and Fashion Product Planning Manager. A certified image consultant who received intensive training in London, Robin's personal clients include executives, diplomats, judges, attorneys, doctors, authors, news anchors and more.  Robin has also been featured on CNN, FOX, NBC, The Epoch Times, Roll Call, Washingtonian, Capital Files Magazine, Modern Luxury, and more.

Michele Lopez | Executive Image Expert, Celebrity Stylist | Michele Lopez LLC

As an educator, prominent celebrity stylist and fashion mogul, Michele Lopez has become a staple in the fashion world. Michele has been noted as one of the most influential stylists for over a decade. Her unique sense of style is artistic and versatile, combining sophistication and elegance with a modern, edgy twist.
Michele has styled for the Exclusive Fifth Avenue Club, styling some of the most prominent women in politics and business, celebrities and socialites. Michele also styles for numerous publications, television shows, and has been a guest co-host on Radio One and CBS Radio, educating listeners on the latest fashion trends and giving styling advice. Michele’s exceptional style and expertise have graced the pages of Ebony, Essence, and Black Enterprise Magazines, as well as daytime talk shows and highly ranked media outlets such as Dr. Oz, Morning Joe, TV ONE, CBS, and MSNBC. Michele’s keen eye is currently relied upon by Iyanla Vanzant for Oprah Winfrey Network’s hit shows Iyanla: Fix My Life, Life Class with Oprah, and other media opportunities.

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