Dr. Waller will be presenting two guest lectures about developing your personal brand to the students of Akademii Leona Koźmińskiego (Kozminski University). The first lecture will be limited to marketing students and the second lecture is open to the entire university.
Dr. Waller will be presenting a Target Audience workshop for The Black Upstart Bootcamp. The Black upStart teaches aspiring Black entrepreneurs how to start a successful and profitable business through an intense, culturally-relevant six-day Bootcamp.
Join us for an evening of networking and professional development with your fellow young alumni. This event will combine casual mingling with interactive classroom-style learning as Dr. Talaya Waller shares her expertise.
During this event you will learn how to:
- Craft a personal brand statement that communicates your unique value.
- Develop a positioning strategy and stand out from the competition.
This event is FREE and all attendees will receive two drink tickets and passed hors d'oeuvres.
Collective Works is excited to collaborate with Dr. Talaya Waller (CEO, Waller & Company) to host two business workshops. Dr Waller will be traveling through Singapore this November so this is a rare opportunity for you to learn from one of the branding industry's leaders.
Each workshop is limited to only 20 participants. Seats to each workshop go for $49. Sign up for both at $84!
In today’s global economy and complex business environment, the role of an entrepreneur has evolved to become more transparent, social, connected, and accessible than ever before. Now, entrepreneurs of all industries are affected by how their personal brand is perceived online. As a result, personal branding can influence what decisions are made and who gets to make them. Thus, strategic, consistent and effective personal brand management is becoming increasingly critical to the success of an entrepreneur.
Dr. Talaya Waller will lead a two part, hands-on training opportunity for entrepreneurs who want to learn how to build, promote, and manage their personal brand.
PART 1: BUILDING YOUR BRAND (3:30pm - 4:30pm)
An introduction to personal branding and strategies to help you build your personal brand online. During this workshop, participants will also craft their personal brand statement.
During this interactive and hands-on session you will learn what it takes to:
- Build a powerful brand for your business and personal brand
- Create a compelling voice for your business that attracts the right audience and reflects your brand
- Grow your business and build an audience through brand awareness campaigns
- Be true and consistent to your brand
PART 2: POSITIONING YOURSELF FOR SUCCESS (5:00pm - 6:00pm)
While branding is the process of trying to inﬂuence the perception of various audiences, positioning is the process of packaging yourself for a speciﬁc target market and determining how you want to define yourself relative to the competition in a specific market. In this workshop participants will learn how to research their competition, and develop a positioning strategy for their personal brand.
In this workshop, you will learn how to:
- Conduct an assessment for your market needs
- Identify your biggest competition
- Determine what you can offer that none of your competitors can match
ConnectHER is a one of kind experience for dynamic women who are visionary and progressive. The goal of this event is to provide ambitious women with the tools and resources they need to be successful in pursuit of their careers, entrepreneurial aspirations, or both. Dr. Waller will open the event with a keynote on "Building Your Brand".
Connect with entrepreneurs, bloggers, and brands, all of whom are shaping today’s leadership landscape.
Includes: Brunch buffet, one drink ticket, professional headshot and an event with some of the top movers and shakers in the region. Door prizes from our event partners will be drawn throughout the event.
Don’t delay, register today.
Okay, ladies, now let’s get your goals in formation!
You have the ambition, you have the drive, but do you have the game plan? The path to success consists of thousands of decisions. How do you make the right ones for you? In a city full of opportunity and competition, how do you carve out your niche? Do any of us even know what we’re doing?
If you’ve asked yourself any of these questions, come meet with interesting and successful woman entrepreneurs and learn how they made their dreams a reality. We will discuss goal formation, intentional decision-making, and much more! Attendees will leave the discussion with a clarified vision for their future and actionable steps for making it happen. Remember -- you are the CEO of your own life!
Steps to prepare:
1. Bring your own vision (BYOV).
2. Channel your inner Beyoncé, Sheryl Sandberg, Oprah, Arianna Huffington, Michelle Obama, or any other leading boss lady!
3. Get ready to slay.
Are you looking for a job? Thinking about being an entrepreneur? Or you want to start a freelance business? Are you a high-achiever who is looking for ways to differentiate yourself from your competition? Do you hold strong values of integrity, hard work, respect and authenticity?
No matter who you are, a strong personal brand online can help you be more visible, get a great job, have more influence, and advance your business and career. Register to this intense 4 hours workshop and learn how to manage your online reputation.
Branding is one of the most important aspects of any business, large or small, retail or B2B.
An effective brand strategy gives you a major edge in increasingly competitive markets. But
what exactly does "branding" mean? How does it affect a small business like yours?
Dr. Talaya Waller will lead an interactive discussion on building a recognizable personal brand by identifying your differentiators and your validators. Learn the strategies of building your personal brand and much more!