are you ready?

Now is an ideal time for the reinvention of modern leadership.  In 2013, Wall Street Journal stated that personal branding is the second most important job skill. All entrepreneurs and executives bring their personal brand to their organization. Thus, strategic, consistent and effective personal brand management is becoming increasingly critical to the success of the leader and the companies that depend on them. 

Executives who manage themselves as brands create the opportunity to promote themselves in a way that is aligned with their company’s image to internal and external audiences. Leaders who develop comprehensive and authentic personal brands are more forward-thinking and accessible to external customers and clients. Within their respective organizations, branded leaders demonstrate that they are maximizing their strengths to contribute to their company’s profits and goodwill.


DEVELOPING THOUGHT LEADERS

Personal Brand Assessment
Create a customized 360 evaluation of stakeholder perception to identify areas of improvement. Research and analyze internal and external factors to align personal values with corporate values.

Personal Brand Statement

Craft a statement that communicates your brand equity and value to the organization. Without developing a concise and authentic value statement, it is difficult for executives to fully leverage their reputation and benefit from influencer opportunities.

Target Audience Assessment

If you don't know your audience then you don't know your business. Knowing the stakeholders is crucial before implementing a successful communications and positioning strategy.

Image Consulting

Assist you in developing an executive style that resonates as confident and professional to industry peers and clients. Develop a personalized lookbook to guide your style for any occasion.

Executive Presence

Often times, self presentation determines whether or not you get a promotion or reach your lifetime earning potential. We provide leaders with interactive leadership development coaching that improves their executive presence.

Career Coaching
Assist you in making informed decisions to plan career goals and navigate the landscape of your industry. Review and provide feedback on the various tools used to meet your ambitions such as résumés, cover letters, and LinkedIn profiles.

Re-branding Strategy
Develop a plan to help you to change careers, break into a new industry, or transition from employee to entrepreneur. 


LEVERAGING INFLUENCE

Your online presence has the ability to reach audiences on a global scale and when managed successfully can extend your brand awareness and increase its profitability.

Logo Design
Creative logos that represent your brand's uniqueness and effectively communicates your brand story to your target audience.

Visual Content Strategy and Photography
Creative business and lifestyle photography for your website, editorial, biography, digital and print marketing materials.

Website Design

Help you manage your online presence by designing and developing your personal website. This web address becomes the home of your digital persona. Click here to see a sample of our work.

Social Media Training

Develop a strategic social media plan, starting with selecting the right social platforms to help you share your expertise, minimize risk and control the conversation. We also provide social media training to ensure executives understand the importance of being online and know how to effectively use social tools to their advantage.