Register Now for Our Upcoming Courses

Personal Branding Master Classes

Sunday, July 9th, 2017 | Chicago, IL

10:00PM - 2:00PM

Personal Branding for Realtors

Sponsored by Mercedes-Benz South Orlando & Emmitt Combs & Co Realty Inc.

Monday August 7th, 2017 | Orlando, FL

Registration will open in April

Build Your Brand Seminar

Sponsored by Georgia State University

Monday April 17th, 2017 | Atlanta, GA

Registration open to GSU students, faculty, and alumni only

The Waller Institute of Executive Branding is an intensive, hands-on training opportunity for entrepreneurs, executives, and public figures who want to learn how to build, promote, and manage their personal brand. Our goal is to provide training that helps our clients gain maximum return on investment from their personal brand and professional experiences. 

To expand our reach to thought-leaders across the globe, we are touring multiple cities, offering pop-up Personal Branding Retreats. Our retreats offer leaders a break from their everyday routine as they embark with us on a journey of self-discovery, creativity, and fellowship. We provide an interactive learning environment where each participant will develop an online presence strategy while engaging with like-minded leaders. Led by Dr. Waller and leading experts in the field, this program explores how to strategically build social capital; engineer visibility and recognition; and expand economic and professional opportunity. Invest in your future  by registering for our next course today.

Program fee includes: Classroom instruction, curricular materials, and brunch.

The program fee does not include housing; participants can choose from nearby hotels. 

Program Director: Dr. Talaya Waller

Creative Coordinator: Lyasia Schoolfield


We use case studies, demonstrations, discussions, and personalized activities to cover:

Personal Brand Strategy

•    Identifying your personal brand
•    Identifying your target audience
•    Positioning strategy

Online Presence Strategy

•    Developing a social media strategy
•    Developing a personal website
•    Creating and implementing a search engine optimization strategy

are you ready?

Now is an ideal time for the reinvention of modern leadership.  In 2013, Wall Street Journal stated that personal branding is the second most important job skill. All entrepreneurs and executives bring their personal brand to their organization. Thus, strategic, consistent and effective personal brand management is becoming increasingly critical to the success of the leader and the companies that depend on them. 

Entrepreneurs and executives who manage themselves as brands create the opportunity to promote themselves in a way that is aligned with their company’s image to internal and external audiences. Leaders who develop comprehensive and authentic personal brands are more forward-thinking and accessible to external customers and clients. Within their respective organizations, branded leaders demonstrate that they are maximizing their strengths to contribute to their company’s profits and goodwill.


Our curriculum is designed for experienced professionals who are climbing the corporate ladder, changing careers, or starting a business venture. We are looking for a broad range of leaders representing organizations in the public, private, and nonprofit sectors in the U.S. and around the world. The diversity of professional knowledge and experience among the participants is crucial in a workshop setting. Therefore, the selected class of participants will represent a broad spectrum of professional perspectives and expertise.

Participants should come with their laptops and be prepared to identify, share, and examine their own firmly held ideas about personal branding. 

Join us if you are one of the following:

  • Starting a business or are a solo-entrepreneur
  • Corporate executive or management-level professional
  • Executive or management-level professional from a nonprofit or community-building organizations
  • Social entrepreneur seeking funding or growth opportunities
  • Officer or executive from federal, state, or local government

Click here to download an employer sponsorship template letter.

Early registration is strongly encouraged. Qualified applicants are admitted on a rolling, space-available basis until the program fills to capacity. Because of the interactive nature of this program, the number of participants is limited. Applications received after the deadline will be considered only if space remains in the class.


Thanks for the wonderful training this past Saturday. I signed up for the training a while ago and was looking forward to attending ever since. I learned a lot of new information to use in helping my business grow and it was great meeting everyone.
— -Alejandra, Author and Entrepreneur
Thank you for sharing your expertise and guiding us toward building our brands on this day. I learned so much! I bought my domain name and continuing to build.
— Briana, Communications Professional