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Everyone has a personal brand, but it requires work to manage it strategically, effectively, and consistently. Within every industry, personal branding determines what decisions are made, and who gets to make them.
Our expertise in brand management allows us to advise you on marketing your personal brand for future opportunities. We are the only personal brand consultancy that performs a deep-dive analysis of your target markets and competition, giving you the insights you need to succeed.
You need a team to build a brand.
We work with researchers and creatives from around the world. This allows us to scale and customize our services to meet the unique needs of each client. With industry partnerships, we can remain small without compromising quality and service.
Talaya Waller, B.B.A., M.B.A., D.B.A. is an international personal branding consultant and professor. In 2014, she founded Waller & Company to provide research-based, data-driven personal brand strategies for CEOs, top-level executives, and industry leaders looking to position their expertise and increase business revenue. From Fortune 500 companies to royal dignitaries, she’s had the privilege to work with a diverse range of clients to develop personal brands that target the audiences they want to reach.
In addition to her consulting work, Dr. Waller is an in-demand public speaker and expert on the topic of personal branding. She has delivered personal branding workshops for a number of organizations including the Federal Reserve Board, House Democratic Caucus, and the Chicago Association of Realtors. Notably, in 2018, Dr. Waller was invited to present a TEDx titled “The Future of Branding is Personal”.
She is a visiting professor at top-level universities and has delivered personal branding lectures to MBA students in the United States, Poland, Australia, Switzerland, Chile, South Korea, Brazil, and South Africa. She is passionate about her qualitative approach to personal branding research and, in 2017, was awarded the Presidential Alumni Research Dissemination Award for publishing a study about mobile game technology, marketing, and entrepreneurship.
Dr. Waller has been featured on TV news outlets and in publications such as Forbes, Fast Company, Business Insider, The Chronicle of Higher Education, and Refinery29. Currently, she is writing a forthcoming book that will be the premier research-based, practical guide on personal branding for professionals.
Paddy McGrath is a globally published graphic designer and personal brand consultant from Manchester in the UK. He left the comfort of design agency life to pursue his passion for entrepreneurship and to help individuals to create powerful and effective personal brands.
In a world where everyone is making noise and seeking attention, it's never been more important to give people a reason to remember you. Creating and cultivating a personal brand is the best way to do this.
Paddy works closely with you to discover exactly what makes you unique. He then translates this story or message into a unique logo that will be the visual representation of your personal brand.
Brian has over 15 years of experience working as a practitioner and administrator in the small business, non-profit, human service and technology fields with a special emphasis on SEO, web design and social media.
He has developed and helped implement Internet marketing and/or social media strategies for the National Alliance for Performance Excellence, Volvo of Central Virginia, The American Red Cross of Central Virginia, Fixation Marketing, Asian Marketing Services, Business Networking International, the Bethesda Blues & Jazz Supper Club and many more.
Brian knows what it takes to develop skills, create a brand, and design the online presence to make it happen. Perhaps most importantly, Brian Loebig cares about people, and it shows.