Before you think, Personal brand? What? Me?!
Know that everyone has a personal brand, especially if you have any kind of social media or online presence.
The rise of the internet, the accessibility of technology, and the emergence of social media have all helped individuals discover and bring out their personal brands.
Now that you are probably thinking about what your brand looks like, how do you make it better? In this article, we will provide some tips and super-quick checklist on how to update your personal brand for 2019—to really make it shine.
7 Things to Update Your Personal Brand for 2019
So, where do you start? Here are some tips, examples, and things to consider when updating your personal brand.
Review and update your tagline on social media. Since your personal brand is likely visible on social media, let’s start there. Do you have a personal brand statement? If so, when was the last time you updated it? Take some time to review or create your personal brand statement.
Hint: Treat your personal brand statement like a tagline or a short biography. If you were to sum up your life in a sentence, what would it say? Remember, people have short attention spans, so this is your chance to communicate your expertise, goals, and reason why people should connect with you in 140 characters or less. So, make it a good one.
Review and update your biography. When was the last time you updated your bio? Does it effectively capture and reflect the highlights of your career? Or is it stale and boring? Take the time to review and add some love to your bio.
Clean up your act (on social media). Social media tends to become a “brain dump” to post all kinds of photos, song lyrics, thoughts from the day, and so on—positive and negative.
If you want to start off 2019 with a cleaner personal brand, then take some time to clean up, delete, and archive old photos or negative posts, and anything that doesn’t have a positive contribution to your life or your future.
Hint: For example, your minimum wage job from high school shouldn’t be on your LinkedIn anymore.
Create brand guidelines. If you blog, then chances are you likely blog about your hobbies, trips and journeys, experiences, and so on. However, you likely don’t have “personal brand guidelines”. No, brand guidelines aren’t just for companies or enterprises; they also work for personal brands.
If you blog regularly, then having personal brand guidelines can help you remain consistent in the content you create and also in your online presence.
Take a look inside your closet. That’s right—a huge part of your personal brand isn’t on social media, but how you dress and carry yourself. If you want to reinvent or update your personal brand for 2019, then spend some serious time re-evaluating your current wardrobe choices.
Hint: If you still have clothes from high school (we won’t judge!), then it’s probably time to ditch them and think about what kind of message you want to send to others.
Do you want to go for fun and artistic? Sassy and sophisticated? Humble and handsome? Think about the kind of message you want to send and make smarter wardrobe choices based on the first impression you want.
Build up your energy. Energy is everything. And, no, we don’t necessarily mean you have to be super energetic all the time, but energy is contagious. People want to associate and work with energetic, eager, and positive people.
Hint: There are some things you can do to naturally boost your energy—many of which involve lifestyle changes. For example, you can start an exercise routine, burn sage to rid your home of bad energy, and even eat “super foods”.
Learn something new. Do you want to expand your skill set? Do you love to learn new things? Then consider going back to school to finish that degree or taking an online course to learn new skills. The more skills you add to your professional bio or portfolio, the more professional and marketable you will become.
All in all, your personal brand—online and offline—is incredibly important for your career.