branding technology

What is the Future of Work?

What makes humans different from robots? Our sense of humanity is what will prevent many aspects of work from transitioning to robots and artificial intelligence. Humans are not machines, and that’s a good thing. However, humanity can only be effective if it’s properly harnessed — and that means embracing a sense of vulnerability and empathy that many of us would rather leave behind at the office.

You need to be vulnerable to connect with another human being in a way that artificial intelligence never can. Social media has conditioned us to only put forward the most perfect versions of ourselves in the name of a good personal brand, but I argue this approach is misguided. If you can open up, even a little bit, you’ll find that others are going through the same things you are. The resulting bonds and shared emotional intelligence are essential for every organization.


••••••••••••••••••••••••••••••••••••••••­­­•••••••••••

About Dr.Talaya Waller

Dr. Talaya Waller is an international personal branding consultant and professor. In 2014, she founded Waller & Company to provide a research-based, data-driven methodology to help CEOs, top-level executives, and industry leaders position their expertise to increase visibility and profitability. From Fortune 500 companies to royal dignitaries, she’s had the privilege to work with a diverse range of clients to develop personal brands that target the audience they want to reach.

Dr. Waller also delivers personal branding keynotes, lectures, and workshops to organizations around the world. She helps leaders understand how to use personal branding to reach their target audience, gain competitive advantage, and achieve business goals.

Dr. Talaya Waller shares her expertise on personal branding at the University of Cape Town in South Africa.

How Technology Changed Branding

How Technology Changed Branding

The word “branding” literally refers to burning insignia, initials, or a logo onto a product. The term has been used for cattle, pottery in ancient times, and now it indicates the indelible mark you personally make on the products and services you are marketing. 

The idea of branding, as it more closely relates to industry, arose in the 1800’s when manufacturers, who had been personally selling goods within their own communities, began shipping products to sell elsewhere. The products had to fend for themselves without the manufacturer there to explain or promote it. 19th century manufacturers developed the ideas of publicity and advertising in their efforts to build name consciousness and product loyalty.