The term “webinar” is a clever blending of “web” and “seminar” and represents an online lecture, workshop, or presentation. The key feature of a webinar is the promise of real time interaction between the audience and the presenter. Webinars are radically accessible, offering potentially valuable content, generally free of charge, to geographically disparate individuals from the comfort of their own home. In this way, webinars are tools for immediate customer engagement and dynamic avenues for content marketing strategy.
Personal branding is sharing and marketing your individual package of knowledge, skills, and passions with the purpose of setting yourself apart from other job applicants, colleagues, competition, etc. However, there are many people that have insecurities about promoting themselves or their accomplishments to others. Although they want to be acknowledged for their efforts, they don’t feel comfortable publicly sharing their endeavors.