Many entrepreneurs and executives tend to overlook how public perception, at every level, reflects on their personal brand. Some of the main goals of public relations are to create, maintain, and protect a reputation; enhance its prestige; and present a favorable image. A well-designed public relations strategy can have a dramatic impact on your personal brand and its success. Brand credibility is built on several fundamental principles and the more “likeable” your personal brand, the more loyal your clients, constituents, or employers will be. Here are a few tips on how to use public relations to leverage your personal brand.