career

How to Rebrand When Transitioning Industries

How to Rebrand When Transitioning Industries

Personal reinvention is necessary for many reasons. Maybe you’re looking to take on a new challenge or find more meaningful work. Maybe you’re hoping to shake limiting perceptions of you that hinder your career growth. Rebranding can be a major shift, such as a retail manager moving into a marketing analyst position, or it can be a subtle transition from a manager role to a leadership position within the same industry. Whatever changes you’re hoping to manifest, taking control of your personal brand is a necessary part of the journey and can mean the difference between a lackluster position and a rewarding career. One of the trickiest steps in this path is persuading others to embrace your rebranding efforts. 

How To Use Social Media At Each Stage Of Your Career

How To Use Social Media At Each Stage Of Your Career

Rich Bellis, Associate Editor for Fast Company writes:
"You already know social media is a handy job-search tool. You dutifully update your LinkedIn account and scrub your Facebook profile of incriminating photos. But what you might not realize is that your approach to social media should change as your career moves forward. What works for landing that first-ever job won’t be the same thing that gets you promoted to VP.

The same way you should shift focus on developing different
skill-sets at each stage of your career, you’ll also want to periodically retool your social media approach. Fast Company spoke with Washington, D.C.–based personal branding consultant Dr. Talaya Waller to find out how." Read more