In today’s job market, standing out in a crowd is particularly vital to your career. Establishing and enhancing your personal brand will help you develop a reputation for professionalism, integrity, and expertise that will open doors to getting hired, promoted, and negotiating your salary. If you work for a larger corporation and think that your personal brand is in some way redundant, think again. Due to technology and the growing distrust of corporations, personal brands have become easier to develop, nimbler, and more trusted than their corporate counterparts. Using your personal brand to further company related goals is an excellent way to find new clients, establish your reputation, and earn a promotion. Here are some ways that your personal brand can help you earn that promotion or negotiate your salary.
A thought leader is a person who generates new ideas and drives innovation in a given industry. Thought leaders are objectively valuable human resource commodities for any organization, well-respected, charismatic, and revered by customers and peers within the industry. Becoming a thought leader is a legitimately desirable goal for any professional. But you cannot simply wish it to make it so. To position yourself as a thought leader in your industry, you must navigate a branding process to authentically bring yourself to that level. In short, you need to engage in an ongoing series of personal branding strategies, re-define your skill sets, and dramatically and continually expand your professional network. In addition to all of that, you must constantly generate new ideas and improve your name recognition both in and out of your target industry.
I seem to be working with clients over in the US more and more of late. This project, however, was from an actual 'old school' face to face encounter.Both Talaya and I were talking on Personal Branding in London a couple of months ago, and we connected on social media.
Talaya is a true expert in her field, and she works with high-level executives in Washington to help build and develop powerful personal brands... So when she approached me to help with the visual aspect of her personal brand, I was truly honored to be able to help.
Whether you’re looking to climb the corporate ladder, become an entrepreneur or excel among your social circle, your personal brand tells others what they can expect from you.
Dr. Talaya Waller, founder of Waller & Company, a brand strategy company, says developing your personal brand online can help you create, maintain and protect your reputation, enhance its prestige, and present a favorable image.