In today’s job market, standing out in a crowd is particularly vital to your career. Establishing and enhancing your personal brand will help you develop a reputation for professionalism, integrity, and expertise that will open doors to getting hired, promoted, and negotiating your salary. If you work for a larger corporation and think that your personal brand is in some way redundant, think again. Due to technology and the growing distrust of corporations, personal brands have become easier to develop, nimbler, and more trusted than their corporate counterparts. Using your personal brand to further company related goals is an excellent way to find new clients, establish your reputation, and earn a promotion. Here are some ways that your personal brand can help you earn that promotion or negotiate your salary.
When you focus on social media engagement, you are trying to increase the interactions that you are sharing with your followers. Yes, more likes (and shares) usually means more exposure. Yet, for most business professionals the purpose of their online presence strategy is to market themselves to a select target audience. This is an upgrade from a general audience simply “liking” what you are posting. Social media engagement allows you to build relationships through sharing content with select industry peers, clients, and/or constituents. From this point you can start to build meaningful, long-lasting professional relationships with those online connections.
When using social media we need to answer this question: “How can I use this to build relationships AND get measurable results in my professional life?" Below are tips on how to use social media engagement to network and build relationships to accomplish your professional goals.
Many entrepreneurs and executives tend to overlook how public perception, at every level, reflects on their personal brand. Some of the main goals of public relations are to create, maintain, and protect a reputation; enhance its prestige; and present a favorable image. A well-designed public relations strategy can have a dramatic impact on your personal brand and its success. Brand credibility is built on several fundamental principles and the more “likeable” your personal brand, the more loyal your clients, constituents, or employers will be. Here are a few tips on how to use public relations to leverage your personal brand.
Preston is a young professional in the banking industry. He expressed interest in my image consulting and photography services because he knew that it would be important to establish a polished professional image to accomplish his career goals. More specifically, he needed a consistent image for his social media accounts.