personal branding trends

Top Personal Branding Tips for Aspiring Actors

As is the case with most professions, finding success as an actor requires self-promotion, strategic marketing, and personal brand development. Gone are the days of open casting calls and scouting malls in L.A. and New York. Instead, casting agents today are scouring social media platforms like Facebook, YouTube, Instagram and Twitter for new talent. Even more than talent, what agents are looking for is engagement; they’re looking to see what kind of following you have and what your other interests are. A recent study found that talent only accounts for roughly 7% of casting decisions. Clearly, with this new casting climate, it is crucial that aspiring actors have a consistent presence on social media. An aspiring actor cannot afford to disregard the leg up that social media provides towards getting discovered; actors need to use these platforms to establish their personal brand and showcase their talent.   

Your first order of business should be to create an authentic brand that will attract a following and stand out to casting agents. Although the goal of this endeavor is ultimately self-promotional, you should strive to be genuine when creating an online presence. Don’t be afraid to show your real personality. Use YouTube videos, photos on Snapchat or Instagram, and frequent posts on Facebook and Twitter to create an authentic online persona. Demonstrate what makes you unique as an actor and as a human being.  

Think of social media is an easy way to self-publish. With some effort and ingenuity, you can showcase your talent, putting your brand in front of an infinite online audience. Find a way to create content around your skills that demonstrate your interests and abilities. For example, try creating a short film that highlights your acting and directing talents and posting it on your YouTube channel, then advertise it on Facebook and Twitter. Make sure you create content that is unique and authentic to your personal brand.

Consistency is key. The nature of social media dramatically levels the playing field; while in many ways this can be advantageous to you, it also increases the competition. Take the long view and remember that stardom doesn’t happen overnight. You need to put your efforts towards curating a large following and, to do that, you have to consistently generate high quality, engaging content on select platforms. Don’t overextend; you don’t need to be everywhere. Choose which platforms you intend to focus on and show up.

Don’t forget that social media platforms are not just a one-sided conversation. Engage with your audience and tailor your message to speak to their interests. If you are using multiple platforms, adjust your content accordingly. Each platform is geared towards a slightly different audience and application. Your content should be enticing and relevant. Use your platforms to reach out to other aspiring actors as well. Each aspiring actor on social media has their own network of connections. Find someone whose work you admire and seek them out. Collaborate on a project to stimulate creativity, build professional connections, gain experience, and increase traffic to your social media sites.  

7 Ways to Update Your Personal Brand in 2019

Before you think, Personal brand? What? Me?!

Know that everyone has a personal brand, especially if you have any kind of social media or online presence.

The rise of the internet, the accessibility of technology, and the emergence of social media have all helped individuals discover and bring out their personal brands.

Now that you are probably thinking about what your brand looks like, how do you make it better? In this article, we will provide some tips and super-quick checklist on how to update your personal brand for 2019—to really make it shine.

7 Ways to Update Your Personal Brand for 2019

So, where do you start? Here are some tips, examples, and things to consider when updating your personal brand.

  • Review and update your tagline on social media. Since your personal brand is likely visible on social media, let’s start there. Do you have a personal brand statement? If so, when was the last time you updated it? Take some time to review or create your personal brand statement.

    Hint: Treat your personal brand statement like a tagline or a short biography.  If you were to sum up your life in a sentence, what would it say? Remember, people have short attention spans, so this is your chance to communicate your expertise, goals, and reason why people should connect with you in 140 characters or less. So, make it a good one.

  • Review and update your biography. When was the last time you updated your bio? Does it effectively capture and reflect the highlights of your career? Or is it stale and boring? Take the time to review and add some love to your bio.

  • Clean up your act (on social media). Social media tends to become a “brain dump” to post all kinds of photos, song lyrics, thoughts from the day, and so on—positive and negative.

    If you want to start off 2019 with a cleaner personal brand, then take some time to clean up, delete, and archive old photos or negative posts, and anything that doesn’t have a positive contribution to your life or your future.

    Hint: For example, your minimum wage job from high school shouldn’t be on your LinkedIn anymore.

  • Create brand guidelines. If you blog, then chances are you likely blog about your hobbies, trips and journeys, experiences, and so on. However, you likely don’t have “personal brand guidelines”. No, brand guidelines aren’t just for companies or enterprises; they also work for personal brands.
    If you blog regularly, then having personal brand guidelines can help you remain consistent in the content you create and also in your online presence.

  • Take a look inside your closet. That’s right—a huge part of your personal brand isn’t on social media, but how you dress and carry yourself. If you want to reinvent or update your personal brand for 2019, then spend some serious time re-evaluating your current wardrobe choices.

    Hint: If you still have clothes from high school (we won’t judge!), then it’s probably time to ditch them and think about what kind of message you want to send to others.

    Do you want to go for fun and artistic? Sassy and sophisticated? Humble and handsome? Think about the kind of message you want to send and make smarter wardrobe choices based on the first impression you want.

  • Build up your energy. Energy is everything. And, no, we don’t necessarily mean you have to be super energetic all the time, but energy is contagious. People want to associate and work with energetic, eager, and positive people.

    Hint: There are some things you can do to naturally boost your energy—many of which involve lifestyle changes. For example, you can start an exercise routine, burn sage to rid your home of bad energy, and even eat “super foods”.

  • Learn something new. Do you want to expand your skill set? Do you love to learn new things? Then consider going back to school to finish that degree or taking an online course to learn new skills. The more skills you add to your professional bio or portfolio, the more professional and marketable you will become.

All in all, your personal brand—online and offline—is incredibly important for your career.