It’s not hard to imagine the future possibilities for one who starts their first business venture when she was just a high school student. Dr. Talaya Waller, CEO/Founder of Waller & Company, first started her entrepreneurial journey as a violinist in a musical group she pioneered called Young Inspirations. She and a group of fellow students performed at weddings and various gigs within the community for extra money. While others were still depending on hand outs and allowances from their parents, Dr.Waller was creating a stream of income for herself as a teen.
When you focus on social media engagement, you are trying to increase the interactions that you are sharing with your followers. Yes, more likes (and shares) usually means more exposure. Yet, for most business professionals the purpose of their online presence strategy is to market themselves to a select target audience. This is an upgrade from a general audience simply “liking” what you are posting. Social media engagement allows you to build relationships through sharing content with select industry peers, clients, and/or constituents. From this point you can start to build meaningful, long-lasting professional relationships with those online connections.
When using social media we need to answer this question: “How can I use this to build relationships AND get measurable results in my professional life?" Below are tips on how to use social media engagement to network and build relationships to accomplish your professional goals.
Social entrepreneurs are people who use all the resources at their disposal to solve community and world problems. They aim to, ultimately remake our world, redress the damage done in the past, and/or leave a healthier planet for the next generation. Social entrepreneurs recognize that we are all part of a mutually dependent globally community whose best interests are served by also serving the needs of others. Many social entrepreneurs don’t think of themselves as a brand, and would rather people focus on their cause. However, successful fundraisers understand that the majority of people make donations to organizations that have leaders that they perceive as trustworthy. The following are some of the most significant reasons why social entrepreneurs need to have great personal brands:
Many entrepreneurs and executives tend to overlook how public perception, at every level, reflects on their personal brand. Some of the main goals of public relations are to create, maintain, and protect a reputation; enhance its prestige; and present a favorable image. A well-designed public relations strategy can have a dramatic impact on your personal brand and its success. Brand credibility is built on several fundamental principles and the more “likeable” your personal brand, the more loyal your clients, constituents, or employers will be. Here are a few tips on how to use public relations to leverage your personal brand.