It’s not hard to imagine the future possibilities for one who starts their first business venture when she was just a high school student. Dr. Talaya Waller, CEO/Founder of Waller & Company, first started her entrepreneurial journey as a violinist in a musical group she pioneered called Young Inspirations. She and a group of fellow students performed at weddings and various gigs within the community for extra money. While others were still depending on hand outs and allowances from their parents, Dr.Waller was creating a stream of income for herself as a teen.
When you focus on social media engagement, you are trying to increase the interactions that you are sharing with your followers. Yes, more likes (and shares) usually means more exposure. Yet, for most business professionals the purpose of their online presence strategy is to market themselves to a select target audience. This is an upgrade from a general audience simply “liking” what you are posting. Social media engagement allows you to build relationships through sharing content with select industry peers, clients, and/or constituents. From this point you can start to build meaningful, long-lasting professional relationships with those online connections.
When using social media we need to answer this question: “How can I use this to build relationships AND get measurable results in my professional life?" Below are tips on how to use social media engagement to network and build relationships to accomplish your professional goals.