Personal Branding

Top Personal Branding Tips for Aspiring Actors

As is the case with most professions, finding success as an actor requires self-promotion, strategic marketing, and personal brand development. Gone are the days of open casting calls and scouting malls in L.A. and New York. Instead, casting agents today are scouring social media platforms like Facebook, YouTube, Instagram and Twitter for new talent. Even more than talent, what agents are looking for is engagement; they’re looking to see what kind of following you have and what your other interests are. A recent study found that talent only accounts for roughly 7% of casting decisions. Clearly, with this new casting climate, it is crucial that aspiring actors have a consistent presence on social media. An aspiring actor cannot afford to disregard the leg up that social media provides towards getting discovered; actors need to use these platforms to establish their personal brand and showcase their talent.   

Your first order of business should be to create an authentic brand that will attract a following and stand out to casting agents. Although the goal of this endeavor is ultimately self-promotional, you should strive to be genuine when creating an online presence. Don’t be afraid to show your real personality. Use YouTube videos, photos on Snapchat or Instagram, and frequent posts on Facebook and Twitter to create an authentic online persona. Demonstrate what makes you unique as an actor and as a human being.  

Think of social media is an easy way to self-publish. With some effort and ingenuity, you can showcase your talent, putting your brand in front of an infinite online audience. Find a way to create content around your skills that demonstrate your interests and abilities. For example, try creating a short film that highlights your acting and directing talents and posting it on your YouTube channel, then advertise it on Facebook and Twitter. Make sure you create content that is unique and authentic to your personal brand.

Consistency is key. The nature of social media dramatically levels the playing field; while in many ways this can be advantageous to you, it also increases the competition. Take the long view and remember that stardom doesn’t happen overnight. You need to put your efforts towards curating a large following and, to do that, you have to consistently generate high quality, engaging content on select platforms. Don’t overextend; you don’t need to be everywhere. Choose which platforms you intend to focus on and show up.

Don’t forget that social media platforms are not just a one-sided conversation. Engage with your audience and tailor your message to speak to their interests. If you are using multiple platforms, adjust your content accordingly. Each platform is geared towards a slightly different audience and application. Your content should be enticing and relevant. Use your platforms to reach out to other aspiring actors as well. Each aspiring actor on social media has their own network of connections. Find someone whose work you admire and seek them out. Collaborate on a project to stimulate creativity, build professional connections, gain experience, and increase traffic to your social media sites.  

Personal Branding for Real Estate Agents


The rise of the internet has effectively leveled the business playing field and in no industry is this more true than in real estate. The omnipresent online universe including the prevalence of smartphones and social media sites means that you can, theoretically, connect with anyone anywhere. And in order to be competitive in an industry founded on personal reputation, trust, and word-of-mouth, that is exactly what you have to do! Real estate has never been more competitive than it is now. If you want to find new clients, close deals, and expand your business, you’re going to need a strong personal brand to help you stand out from the competition.

Real estate is an industry that thrives on name recognition. It is virtually impossible to attract new clients without a strong reputation within your local community, supported by genuine testimonials from happy clients. If nobody in your community knows your name, you will be unable to grow your business. Period. You have to be proactive about establishing and enhancing your personal brand; a strong personal brand is crucial. So, the obvious question is, how do you make a name for yourself?  

When you set out to build your brand, don’t forget who you’re talking to. In other words, before you turn your focus towards yourself, take a good look at your prospective audience. Take some time to identify your ideal client base, their needs, problems, and concerns, what pushes them to purchase and, most importantly, where they spend their time both online and offline. You need to put yourself and your message in front of their faces, or you’ll be talking to an empty room. If you take the time to identify your target audience, then you can tailor your personal brand to help people solve their problems and connect with them wherever they are. Never forget that your business is building relationships. 

Once you have identified your client prospects, turn your attention to what makes you different from your competitors. Think about your passions and areas of expertise, why you became a real estate agent and who you most enjoy helping. Consider talking with past clients to learn more about their experience working with you. Why did they choose you over another agent? What was most helpful or important in your interactions? Would they refer you to a friend or family member and, most importantly, what could you do better in the future? 

Now that you are starting to develop a clear sense of your client base and yourself, it’s time to make yourself visually recognizable. You should hire a designer. A strong personal brand comes with a distinct kit of branding visuals that will accompany your name wherever you choose to market yourself. This is not a time to be frugal. Hire a professional designer to help you develop a logo, color scheme, and graphics for your digital platforms. Now is the time to cultivate brand consistency. You should be equally recognizable in person, on Twitter, and on a billboard. 

Your personal brand is tailored to your ideal customer, rooted in your strengths and individuality, and primed for brand recognition. You are ready to build your blog, generate content, and share your brand with your prospective clients. 

How Personal Branding Can Help You Make Money Through Webinars

How Personal Branding Can Help You Make Money Through Webinars

The term “webinar” is a clever blending of “web” and “seminar” and represents an online lecture, workshop, or presentation. The key feature of a webinar is the promise of real time interaction between the audience and the presenter. Webinars are radically accessible, offering potentially valuable content, generally free of charge, to geographically disparate individuals from the comfort of their own home. In this way, webinars are tools for immediate customer engagement and dynamic avenues for content marketing strategy.  

5 Things You Can Learn from Talaya Waller's TEDx Talk on Personal Branding

 

1. Technology has caused a major shift in influence. Today, one employee can have more influence, and also consumer trust than their entire organization.

2. People are tired of being sold. In business marketing, we have moved away from humanizing objects to influencing people with other people who they know, like, and trust. Individuals who want to build an influential personal brand can use the know-like-trust formula.

3. Everyone has a brand, but most people don’t manage it strategically, effectively, or consistently. Individuals who have a well-defined personal brand usually generate increased value for their company, whether they work for themselves or someone else.

4. Your personal brand is the most powerful tool you have to accomplish your goals. A branding strategy is essential to success in fundraising, growing a business, or changing careers.

5. Branding is no longer about companies trying to manage our perception. Today, it’s about people creating and sharing human experiences.

The future of branding is personal.

How Technology Changed Branding

How Technology Changed Branding

The word “branding” literally refers to burning insignia, initials, or a logo onto a product. The term has been used for cattle, pottery in ancient times, and now it indicates the indelible mark you personally make on the products and services you are marketing. 

The idea of branding, as it more closely relates to industry, arose in the 1800’s when manufacturers, who had been personally selling goods within their own communities, began shipping products to sell elsewhere. The products had to fend for themselves without the manufacturer there to explain or promote it. 19th century manufacturers developed the ideas of publicity and advertising in their efforts to build name consciousness and product loyalty.