corporate branding

What makes humans different from robots? Our sense of humanity is what will prevent many aspects of work from transitioning to robots and artificial intelligence. Humans are not machines, and that’s a good thing. However, humanity can only be effective if it’s properly harnessed — and that means embracing a sense of vulnerability and empathy that many of us would rather leave behind at the office.

You need to be vulnerable to connect with another human being in a way that artificial intelligence never can. Social media has conditioned us to only put forward the most perfect versions of ourselves in the name of a good personal brand, but I argue this approach is misguided. If you can open up, even a little bit, you’ll find that others are going through the same things you are. The resulting bonds and shared emotional intelligence are essential for every organization.


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About Dr.Talaya Waller

Dr. Talaya Waller is an international personal branding consultant and professor. In 2014, she founded Waller & Company to provide a research-based, data-driven methodology to help CEOs, top-level executives, and industry leaders position their expertise to increase visibility and profitability. From Fortune 500 companies to royal dignitaries, she’s had the privilege to work with a diverse range of clients to develop personal brands that target the audience they want to reach.

Dr. Waller also delivers personal branding keynotes, lectures, and workshops to organizations around the world. She helps leaders understand how to use personal branding to reach their target audience, gain competitive advantage, and achieve business goals.

Dr. Talaya Waller shares her expertise on personal branding at the University of Cape Town in South Africa.

Why Personal Branding Is Crucial for Professionals in Finance and Investment Banking

Why Personal Branding Is Crucial for Professionals in Finance and Investment Banking

Being a professional in this industry can sometimes bring an unwarranted negative image. The perception of finance and investment banking professionals often attracts blame for issues such as the financial crash in 2008.

In order to overcome this stigma, professionals in the finance and investment banking industry should look towards increasing their personal brand and changing people’s mind through positivity.

5 Things You Can Learn from Talaya Waller's TEDx Talk on Personal Branding

 

1. Technology has caused a major shift in influence. Today, one employee can have more influence, and also consumer trust than their entire organization.

2. People are tired of being sold. In business marketing, we have moved away from humanizing objects to influencing people with other people who they know, like, and trust. Individuals who want to build an influential personal brand can use the know-like-trust formula.

3. Everyone has a brand, but most people don’t manage it strategically, effectively, or consistently. Individuals who have a well-defined personal brand usually generate increased value for their company, whether they work for themselves or someone else.

4. Your personal brand is the most powerful tool you have to accomplish your goals. A branding strategy is essential to success in fundraising, growing a business, or changing careers.

5. Branding is no longer about companies trying to manage our perception. Today, it’s about people creating and sharing human experiences.

The future of branding is personal.

How to Become an Entrepreneur Within Your Organization

How to Become an Entrepreneur Within Your Organization

Entrepreneurship is a mindset. An entrepreneur is someone who embraces critical thinking, innovation, and change rather than waiting to adapt to changes as they occur. Entrepreneurs who operate within an organization are looking to add value; they are open to advice from mentors and managers and proactively seek innovative solutions. They take full control of their career paths. Strong business leaders understand that human capital is the most valuable asset they have, even though it often does not show on the balance sheet, and that the best employees are the ones who are proactive, not reactive. These are the people who make the clients and customers happy.    

How Technology Changed Branding

How Technology Changed Branding

The word “branding” literally refers to burning insignia, initials, or a logo onto a product. The term has been used for cattle, pottery in ancient times, and now it indicates the indelible mark you personally make on the products and services you are marketing. 

The idea of branding, as it more closely relates to industry, arose in the 1800’s when manufacturers, who had been personally selling goods within their own communities, began shipping products to sell elsewhere. The products had to fend for themselves without the manufacturer there to explain or promote it. 19th century manufacturers developed the ideas of publicity and advertising in their efforts to build name consciousness and product loyalty.