corporate branding

How Can Personal Branding Be Used Against Stereotype Threat?

How Can Personal Branding Be Used Against Stereotype Threat?

The term stereotype threat refers to situations in which individuals are, or feel themselves to be, at risk of confirming negative stereotypes about their social group. It’s a well-documented phenomenon, particularly in academic and corporate environments. Studies show that these situations result in increased heart rate and decreased concentrations. Ironically, the fear of confirming the negative stereotype leads individuals to perform badly, thereby fulfilling the stereotype due to fear of fulfilling the stereotype.

How Personal Branding Can Help You Negotiate Your Salary or Next Promotion

How Personal Branding Can Help You Negotiate Your Salary or Next Promotion

In today’s job market, standing out in a crowd is particularly vital to your career. Establishing and enhancing your personal brand will help you develop a reputation for professionalism, integrity, and expertise that will open doors to getting hired, promoted, and negotiating your salary. If you work for a larger corporation and think that your personal brand is in some way redundant, think again. Due to technology and the growing distrust of corporations, personal brands have become easier to develop, nimbler, and more trusted than their corporate counterparts. Using your personal brand to further company related goals is an excellent way to find new clients, establish your reputation, and earn a promotion. Here are some ways that your personal brand can help you earn that promotion or negotiate your salary. 

How to Brand Yourself as a Thought Leader in Your Organization

How to Brand Yourself as a Thought Leader in Your Organization

A thought leader is a person who generates new ideas and drives innovation in a given industry. Thought leaders are objectively valuable human resource commodities for any organization, well-respected, charismatic, and revered by customers and peers within the industry. Becoming a thought leader is a legitimately desirable goal for any professional. But you cannot simply wish it to make it so. To position yourself as a thought leader in your industry, you must navigate a branding process to authentically bring yourself to that level. In short, you need to engage in an ongoing series of personal branding strategies, re-define your skill sets, and dramatically and continually expand your professional network. In addition to all of that, you must constantly generate new ideas and improve your name recognition both in and out of your target industry. 

CEO Featured in The Color of Ingenuity

CEO Featured in The Color of Ingenuity

It’s not hard to imagine the future possibilities for one who starts their first business venture when she was just a high school student. Dr. Talaya Waller, CEO/Founder of Waller & Company, first started her entrepreneurial journey as a violinist in a musical group she pioneered called Young Inspirations. She and a group of fellow students performed at weddings and various gigs within the community for extra money. While others were still depending on hand outs and allowances from their parents, Dr.Waller was creating a stream of income for herself as a teen.

ReBranding Our Logo: A Design Story

I seem to be working with clients over in the US more and more of late. This project, however, was from an actual 'old school' face to face encounter.Both Talaya and I were talking on Personal Branding in London a couple of months ago, and we connected on social media.

Talaya is a true expert in her field, and she works with high-level executives in Washington to help build and develop powerful personal brands... So when she approached me to help with the visual aspect of her personal brand, I was truly honored to be able to help.