Entrepreneurship is a mindset. An entrepreneur is someone who embraces critical thinking, innovation, and change rather than waiting to adapt to changes as they occur. Entrepreneurs who operate within an organization are looking to add value; they are open to advice from mentors and managers and proactively seek innovative solutions. They take full control of their career paths. Strong business leaders understand that human capital is the most valuable asset they have, even though it often does not show on the balance sheet, and that the best employees are the ones who are proactive, not reactive. These are the people who make the clients and customers happy.
The word “branding” literally refers to burning insignia, initials, or a logo onto a product. The term has been used for cattle, pottery in ancient times, and now it indicates the indelible mark you personally make on the products and services you are marketing.
The idea of branding, as it more closely relates to industry, arose in the 1800’s when manufacturers, who had been personally selling goods within their own communities, began shipping products to sell elsewhere. The products had to fend for themselves without the manufacturer there to explain or promote it. 19th century manufacturers developed the ideas of publicity and advertising in their efforts to build name consciousness and product loyalty.
I asked the personal-branding expert Talaya Waller what she recommends and finds of value for personal (i.e. professional) branding. Here is what she said: "As a newly published researcher, I’ve encouraged my colleagues to make sure they create an account and complete a profile on Google Scholar. You can connect with other researchers and see where your work has been cited. You can network with other scholars as well. In addition, every professor should think about having a professional landing page online outside of their university. They can use their site to publish their unpublished and published work, solicit other thought leaders in their field, and have a method of contact for researchers to ask them about their work."
Personal reinvention is necessary for many reasons. Maybe you’re looking to take on a new challenge or find more meaningful work. Maybe you’re hoping to shake limiting perceptions of you that hinder your career growth. Rebranding can be a major shift, such as a retail manager moving into a marketing analyst position, or it can be a subtle transition from a manager role to a leadership position within the same industry. Whatever changes you’re hoping to manifest, taking control of your personal brand is a necessary part of the journey and can mean the difference between a lackluster position and a rewarding career. One of the trickiest steps in this path is persuading others to embrace your rebranding efforts.
The term stereotype threat refers to situations in which individuals are, or feel themselves to be, at risk of confirming negative stereotypes about their social group. It’s a well-documented phenomenon, particularly in academic and corporate environments. Studies show that these situations result in increased heart rate and decreased concentrations. Ironically, the fear of confirming the negative stereotype leads individuals to perform badly, thereby fulfilling the stereotype due to fear of fulfilling the stereotype.